NEW ERA CAP: MLB OPENING DAY 2016

NEW ERA CAP: MLB OPENING DAY 2016

New Era Cap and Major League Baseball are linked by history, tradition, and the love of the game. Every Major Leaguer is wearing New Era's caps every time they hit the field.

To celebrate the opening of the 2016 baseball season, we created this video with a combination of footage from a recent slate of shoots with MLB talent and genuine in-game footage provided by MLB Productions.

In addition to editing, we did the unglamorous but necessary work of removing the numerous third party logos and advertisements that are inherently present in this type of footage. In addition, we added graphics both in front of and behind layers of footage in keeping with New Era's commercial campaign.

Cumbo produced this spot from concept to completion, including all aspects of production logistics and management, creative design, video direction and post-production.

 

CLIENT:
New Era Cap Co., Inc.
DIRECTOR:
Peter Cumbo
DIRECTOR OF PHOTOGRAPHY:
Christopher Santucci
CAMERA OPERATORS:
Christopher Santucci
JR Kraus
EDITORS:
Ryan Fleet
Peter Cumbo
GRAPHICS:
John Long
IN-GAME FOOTAGE COURTESY:
MLB Productions