We were excited to take part in a major rebranding initiative undertaken by our friends at Niagara Falls USA, under creative leadership by the team at FourthIdea. This was a top-to-bottom refresh of the entire look and feel of the brand - logo, tagline, website, guidebooks, and underlying philosophy.
Our task was to tell the story of Niagara County USA through video. The goal was to create something organic, real, and natural. Something that told the story of the many adventures you can have not just at Niagara Falls but all around the area.
We used a variety of cameras and different techniques including handheld stabilizers, body mounts, drones and even selfie sticks to tell our story. See all of the videos by visiting Niagara Falls USA's YouTube page.
Niagara Falls USA
DIRECTOR OF PHOTOGRAPHY:
Neal Ten Eyck