To simultaneously announce and explain a new training initiative, New Era tasked us with creating a video - aimed at an internal audience - that would provide the insight needed to understand the program as well as how to participate.
We utilized the studios of WNED in Buffalo, NY to create a "Behind the Scenes" and "Studio" look. This was a purposeful allusion to the nature of the training program, in that it was part of the real work that happens behind the scenes of successful leadership. This video was unscripted, based on directed questions from some of the company's key leaders at the time of the initiative.
In addition, we captured relevant b-roll at the company headquarters, and used some provided footage from the Center for Creative Leadership.
Cumbo, Inc. produced this spot from start to finish, including all aspects of production logistics and management, video direction and post-production.
New Era Cap Co., Inc.
DIRECTOR OF PHOTOGRAPHY:
CCL B-ROLL PROVIDED BY:
The Center for Creative Leadership