THE NEW ERA LOW-CROWN 59FIFTY

New Era's awesome new Low Crown 59FIFTY is exactly the cap many fans of the brand have been clamoring for. This quick video used a mixture of assets and techniques - we shot three talents (all New Era employees, by the way), and then John Long worked his magic combining the results with our footage from earlier shoots: Los Angeles scenery, Andrew McCutchen hitting, and more.

Cumbo, Inc. produced this spot from start to finish, including all aspects of production logistics and management, video direction and post-production.

 

CLIENT:
New Era Cap Co., Inc.
DIRECTOR:
Peter Cumbo
CREATIVE DIRECTOR:
John Long
DIRECTOR OF PHOTOGRAPHY:
Christopher Santucci
MOTION GRAPHICS:
John Long