New Era is the Official Cap of Major League Baseball. Once again we had the opportunity to shoot some of the game's brightest talent. This year, in support of New Era's "This Is The Cap Campaign" (originally developed by NYC-based agency Pereira & O'Dell), we traveled to Florida and Arizona to spend time with the pros as they got ready to report for Spring Training.
There were many challenges in putting this spot together, and hopefully a lot of the hard work we put into it is completely invisible to you...we shot in empty stadiums, stadiums that had the wrong colors, etc., and - as they say - dealt with that in post.
Cumbo, Inc. produced this spot from start to finish, working in conjunction with the baseball marketing team at New Era. Our role included full production execution, logistics, direction, and post-production.
New Era Cap Co., Inc.
DIRECTOR OF PHOTOGRAPHY:
MOTION GRAPHICS / VFX:
Peter A. Cumbo