THIS IS THE CAP OF MAJOR LEAGUE BASEBALL

New Era is the Official Cap of Major League Baseball. Once again we had the opportunity to shoot some of the game's brightest talent. This year, in support of New Era's "This Is The Cap Campaign" (originally developed by NYC-based agency Pereira & O'Dell), we traveled to Florida and Arizona to spend time with the pros as they got ready to report for Spring Training.

There were many challenges in putting this spot together, and hopefully a lot of the hard work we put into it is completely invisible to you...we shot in empty stadiums, stadiums that had the wrong colors, etc., and - as they say - dealt with that in post.

Cumbo, Inc. produced this spot from start to finish, working in conjunction with the baseball marketing team at New Era. Our role included full production execution, logistics, direction, and post-production.

 

CLIENT:
New Era Cap Co., Inc.
DIRECTOR:
Peter Cumbo
CREATIVE DIRECTOR:
John Long
DIRECTOR OF PHOTOGRAPHY:
Christopher Santucci
MOTION GRAPHICS / VFX:
John Long
Brandon Zarbo
EDITOR:
Ryan Fleet
Peter A. Cumbo
SOUND DESIGN:
John Ceglia
CAMERA OPERATORS:
Tom Wills
JR Kraus