We visited the midtown Manhattan offices of Roc Nation to talk to Emory Jones and Kelton Crenshaw about their new cap collection for New Era. It was a fun visit - they are both very passionate about what they do and it shows. Later, we followed along to the 42nd Street Lids store in Times Square for the launch party featuring DJ Clark Kent. It was a huge crowd and the energy was electric!
Cumbo, Inc. produced this spot from start to finish, including all aspects of production logistics and management, video direction and post-production.
New Era Cap Co., Inc.
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