When New Era launched its revolutionary Diamond Era cap with performance technology, they needed a video to help announce its arrival and key features.
Our challenge was to take existing print creative, including a cap frozen in ice and a "thermal" image of a cap's heat zones, and animate them. This was the first project we did with John Patrick Long -- and now he's our in-house Creative Director. A variation on this spot was later created utilizing the headwear for Australia's Big Bash Cricket League.
Cumbo, Inc. produced this spot from start to finish, including all aspects of production logistics and management, video direction and post-production.
New Era Cap Co., Inc.
DIRECTOR OF PHOTOGRAPHY:
ART DIRECTION / MOTION GRAPHICS:
John Patrick Long