The challenge: bring to life a print concept that had iconic imagery coming out of a cap on a pro athlete's head. The solution: do exactly that, utilizing 2D and 3D techniques mixed with great footage and a whole lot of motion tracking points.
These award-winning spots were part of New Era's "Speak With Your Cap" campaign, which visualized the depth of images and ideas that an NFL player's or fan's cap represents. They have been broadcast internationally including Australia, Canada, Mexico and Latin America.
Shot on location at the Rose Bowl in Pasadena, California as part of a larger New Era/NFL commercial shoot. Cumbo, Inc. developed this spot from concept to completion, including full production management in the Los Angeles area, video direction and post-production, as well as putting together the complete crew required.
PS: Marshawn Lynch is a force of nature. Spending the day with him on set was an experience to be remembered.
New Era Cap Co., Inc.
DIRECTOR / WRITER:
DIRECTOR OF PHOTOGRAPHY:
MOTION GRAPHICS / VFX:
John Patrick Long