As part of a multi-day commercial shoot in Pasadena, CA, we documented creative design sessions between a New Era headwear designer and NFL athletes Colin Kaeperick, Kenny Stills, and Marshawn Lynch. Also in attendance creating his own caps was Grammy-winning musician Big Boi.
Capturing sessions like these is all about setting the stage and then being strategically present in order to allow the conversation to flow naturally and uninterrupted. It's not obvious when watching the videos, but they were all captured inside a luxury box at the Rose Bowl stadium. We dressed the room with real tools that are needed for a successful design session.
Cumbo, Inc. produced these spots from concept to completion, including all aspects of production logistics and management, casting, video direction and post-production.
New Era Cap Co., Inc.
DIRECTOR OF PHOTOGRAPHY: