To help announce its initiative with New Era Cap and Major League Baseball that allows fans to have their New Era Caps embroidered with the autograph of their favorite major leaguers, Lids invited Brett Lawrie of the Oakland A's into the store for a fan appearance.
We were on hand to document the event and talk to Brett about the experience. In addition, Lids took advantage of our experience working in malls and tight retail environments to help make the day a success and stay on schedule.
Cumbo, Inc. produced this spots from start to finish, including all aspects of production logistics and management, video direction and post-production.
New Era Cap Co., Inc.
DIRECTOR OF PHOTOGRAPHY: