THE NEW ERA LOW-PROFILE 59FIFTY

The objective: tell the story that New Era's Low-Profile 59FIFTY cap is now a league-approved option for MLB players to wear on the field. And at the same time, highlight the cap's key characteristics: a contoured crown, a curved visor, and a true-to-size fit.

Shot on location in Las Vegas, NV, Clearwater, FL and Port St. Lucie, FL, we captured dynamic action from some of today's top baseball players, including Bryce Harper, Buster Posey, and Andrew McCutchen. The footage was then rotoscoped for compositing into the animation. A variety of graphic techniques were employed to highlight color, shape, and action.

Cumbo produced this spot from concept to completion, including all aspects of production logistics and management, creative design, video direction and post-production.

 

CLIENT:
New Era Cap Co., Inc.
DIRECTOR:
Peter Cumbo
CREATIVE DIRECTOR:
John Long
DIRECTOR OF PHOTOGRAPHY:
Christopher Santucci
CAMERA OPERATORS:
Christopher Santucci
JR Kraus
ANIMATION:
John Long
PRODUCTION MANAGER:
Stephen Barone