BAK USA is a technology manufacturing company headquartered in downtown Buffalo, NY. It is unique in that it is a domestic tablet manufacturer, as well as a company with a mission. That mission is to provide training and employment to a diverse collection of employees from the local community with diverse.
BAK USA called on Cumbo to help these employees tell their stories - where they came from, how they got here, and how the experience of working for BAK USA has changed their lives for the better. Over the course of a day, we met happy BAK USA associates who came to the USA from as far away as Kenya, Uganda, Egypt, Iraq, and other diverse countries of origin. All had a fascinating and uplifting story to tell.
To make the project more interesting, we were called on literally 14 hours before filming needed to begin to meet a distribution deadline. So we pulled together as a team and in 48 hours we planned, shot, edited, created animations for, and delivered completed videos to the client.
Cumbo, Inc. produced this spot from start to finish, including all aspects of production logistics and management, video direction and post-production.
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