Out of all the videos we've ever made, this one probably gets the most comments, and is probably the most referenced by clients looking to make something for their own brand. The reason? We are told it's the way the video creates an emotional impact that goes deeper than you might expect.
At first, this was created for an international meeting event in Miami, FL, but it was so well received it went on to have a much longer shelf life. A 30 second version of this video has been broadcast regionally and nationally for a couple of years now.
Most of the objects seen in the video are authentic relics of the client's history -- caps, paperwork, shipping boxes, etc. The tools seen in the beginning of the video were the personal tools of New Era's founder, Ehrhardt Koch. The desk was his as well. Ehrhardt's great-grandson, Christopher Koch is the current CEO and President of New Era...and the voice heard in the video.
Cumbo, Inc. produced this spot from start to finish, including all aspects of production logistics and management, video direction and post-production.
New Era Cap Co., Inc.
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