THIS IS THE CAP OF NFL SIDELINES

This might be the most complicated video we've ever produced. 5 NFL athletes, 1 Day, 1 Location.

After weeks of meticulous planning, we engaged a hard-working crew to coordinate and capture a variety of moments NFL athletes experience while wearing their official New Era team caps. Thanks to some in-camera practical effects and some post-production VFX wizardry, we took an empty Ralph Wilson stadium in the middle of June and transformed it into several full stadiums at different times of year. Look for a follow-up video demonstrating a lot of the work that makes this one special.

Cumbo, Inc. produced this spot from concept to completion, including all aspects of production logistics and management, video direction and post-production.

 

CLIENT:
New Era Cap Co., Inc.
DIRECTOR:
Peter Cumbo
CREATIVE DIRECTOR:
John Long
DIRECTOR OF PHOTOGRAPHY:
Christopher Santucci
CAMERA OPERATORS:
Christopher Santuci
JR Kraus
Tom Wills
Eric Frick
MUSIC:
Reid Dunn
PRODUCTION MANAGER:
Stephen Barone
EDITOR:
Ryan Fleet
HAIR AND MAKEUP:
Josselyn Scott, Kimberlie Reszetucha, Katie Ambrose