This might be the most complicated video we've ever produced. 5 NFL athletes, 1 Day, 1 Location.
After weeks of meticulous planning, we engaged a hard-working crew to coordinate and capture a variety of moments NFL athletes experience while wearing their official New Era team caps. Thanks to some in-camera practical effects and some post-production VFX wizardry, we took an empty Ralph Wilson stadium in the middle of June and transformed it into several full stadiums at different times of year. Look for a follow-up video demonstrating a lot of the work that makes this one special.
Cumbo, Inc. produced this spot from concept to completion, including all aspects of production logistics and management, video direction and post-production.
New Era Cap Co., Inc.
DIRECTOR OF PHOTOGRAPHY:
HAIR AND MAKEUP:
Josselyn Scott, Kimberlie Reszetucha, Katie Ambrose