REMBRANDT CHARMS: A MOTHER'S DAY #CHARMSTORY

Rembrandt Charms tasked us with coming up with a creative way to showcase the emotional value of their product - heirloom quality charms made with precious metals.

We started with a simple question - which of Rembrandt's thousands of charms would you pick for someone you love, and why? From there, the concept grew into the dramatic surprise that afforded one real mom (not an actress) the experience of a lifetime. Equal parts traditional commercial shoot, live theater, event production, and a good old-fashioned surprise party, this was one of the most memorable productions we've ever created.

The video seen in the gallery above is a 2-minute execution which was most widely distributed, but multiple edits of various lengths were provided to the client for use in different scenarios. They can be seen in the gallery below.

Cumbo, Inc. produced this spot from start to finish, including all aspects of production logistics and management, writing, video direction and post-production.

 

CLIENT:
Rembrandt Charms
CONCEPT BY:
Peter Cumbo
John Long
DIRECTOR:
Peter Cumbo
DIRECTOR OF PHOTOGRAPHY:
Matthew Quinn
CAMERA OPERATORS:
Matthew Quinn
Shannon Madden
Matthew Nardone
Ryan Fleet
MOTION GRAPHICS:
John Long
EDITORS:
Ryan Fleet
Peter Cumbo
John Long
PRODUCTION MANAGER:
Stephen Barone

Alternate edits are viewable below. These include an extended version (4 minutes), a 60 second version, and a 30 second teaser. Also included is a 2 minute longform teaser video that was sent to retailers in advance of the final release to generate interest in the project.