New Era tasked us with quickly turning around content to fit inside the mobile advertising ecosystem of EA Sports mobile game NBA LIVE. In a short amount of time, we were challenged to create video that would integrate the iconography of basketball and the new headwear, while respecting the brand guidelines of New Era, the NBA and EA.
Cumbo produced this spot in-house, from concept to completion.
New Era Cap Co., Inc.
CREATIVE DIRECTION AND ANIMATION: